# What Most Marketing Agencies Won’t Tell You \| Ep\. \#553

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-most-marketing-agencies-wont-tell-you-ep-553/  
**Published:** 2018-02-04  
**Author:** Selena Templeton  
**Summary:** In episode \#553, Eric and Neil reveal some important things that big agencies won’t tell you\. Tune in to hear what you should know before signing on to work with\.\.\.  

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In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know _before_ signing on to work with a major marketing agency.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _What Most Marketing Agencies Won’t Tell You_
- \[00:37\] There are good and bad clients.
- \[00:45\] They measure this using the labor efficiency ratio.
- \[01:04\] When the whales are profitable, you are going to spend more time on that client.
- \[01:24\] Most agencies are pitching a dream, but they aren’t always able to deliver.
- \[02:10\] When you go to [Chipotle](https://www.chipotle.com/) or [Taco Bell](https://www.tacobell.com/), you’re expecting the same thing every time.
- \[02:20\] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
- \[02:32\] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
- \[03:12\] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
- \[03:32\] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
- \[03:40\] When you’re established, you can be a lot more selective.
- \[03:53\] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
- \[04:34\] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
- \[04:56\] People on Eric’s team want to add services, but he’s trying to temper that.
- \[05:22\] When working with an agency, you have to ask them what their strengths are.
- \[06:04\] You only want to work with people on things that they are good at.
- \[06:22\] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
- \[07:00\] That’s it for Today!
- \[07:04\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.
- \[07:09\] Tweet at Eric [@Ericosiu](https://twitter.com/ericosiu) and let him know if you want them to curate their podcast content.

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The post [What Most Marketing Agencies Won’t Tell You | Ep. #553](http://marketingschool.io/what-most-marketing-agencies-wont-tell-you-ep-553/) appeared first on [Marketing School Podcast](http://marketingschool.io/).