# What Marketing Channel is Really Causing Your Sales? \| Ep\. \#667

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-marketing-channel-is-really-causing-your-sales-ep-667/  
**Published:** 2018-05-29  
**Author:** Selena Templeton  
**Summary:** In episode \#667, Eric and Neil discuss which channels are causing your sales\. Tune in to hear how you can track this information\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: What\.\.\.  

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In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What Marketing Channel is Really Causing Your Sales?_
- \[01:03\] If you are direct-response marketing, using Wicked Reports can help you succeed.
- \[01:20\] [Wicked Reports](https://www.wickedreports.com/) will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
- \[02:02\] [Google Analytics](https://analytics.google.com/analytics/web/) also has multi-channel attribution.
- \[02:27\] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
- \[03:30\] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
- \[04:20\] [Segment](https://github.com/segmentio) will take your data points and push it to your CRM.
- \[04:46\] That’s all for today!
- \[04:49\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [What Marketing Channel is Really Causing Your Sales? | Ep. #667](https://marketingschool.io/what-marketing-channel-is-really-causing-your-sales-ep-667/) appeared first on [Marketing School Podcast](https://marketingschool.io/).