# What Kind of A/B Tests Should You Run to Improve Your Sales \| Ep\. \#671

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-kind-of-a-b-tests-should-you-run-to-improve-your-sales-ep-671/  
**Published:** 2018-06-02  
**Author:** Selena Templeton  
**Summary:** In episode \#671, Eric and Neil discuss which A/B you should run to improve your sales\. Tune in to hear what will help you up your conversions\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What Kind of A/B Tests Should You Run to Improve Your Sales_
- \[00:40\] Add pop-ups to your site!
- \[00:42\] You can use tools like [Opt-in Monster](https://optinmonster.com/), [Sumo](https://sumo.com/), and [HelloBar](https://www.hellobar.com/) to do this.
- \[00:52\] From there, you just try to drive people to a conversion.
- \[01:08\] Headlines and copy affect conversions more than most things.
- \[01:20\] Get on the phone with your customers and ask what got them on board.
- \[01:35\] You’ll find people will say a lot of the same things.
- \[01:39\] Take what worked and incorporate it into your headlines and copy.
- \[01:53\] You need to make sure your copy is cohesive throughout your site.
- \[02:00\] Urgency is key. Have deadlines.
- \[02:09\] Use [Deadline Funnel](https://deadlinefunnel.com/) to create a countdown.
- \[02:17\] When something seems limited, it makes it more appealing.
- \[02:30\] The final email you send out before the deal expires is usually what gets the most conversions.
- \[02:45\] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
- \[03:07\] Conversions will go up by at least 9%.
- \[03:22\] Test your pricing every now and again.
- \[03:25\] [BugSnag](https://www.bugsnag.com/) changed their pricing several times during their first year in business.
- \[03:47\] When doing customer development, ask them what prices are deal breakers.
- \[04:03\] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
- \[04:25\] When people aren’t buying, Neil surveys them to see what didn’t work.
- \[04:35\] Do a remarketing campaign addressing these negatives (maybe using video).
- \[04:54\] Also run a test using the video.
- \[05:04\] Try short-form vs. long-form copy and see what performs better.
- \[05:30\] Optimize your ads.
- \[05:40\] On Facebook, add video and a lot of text content.
- \[05:56\] The conversion rate goes through the roof.
- \[06:07\] Test out freemium, free trials, etc.
- \[06:37\] That’s it for today!
- \[06:41\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
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- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671](https://marketingschool.io/what-kind-of-a-b-tests-should-you-run-to-improve-your-sales-ep-671/) appeared first on [Marketing School Podcast](https://marketingschool.io/).