# What Is an Info Product and How Can You Create One? \| Ep\. \#234

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-is-an-info-product-and-how-can-you-create-one-ep-234/  
**Published:** 2017-03-22  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#234, Eric and Neil define what an info product is and discuss how can you create one for your business\. Time Stamped Show Notes: 00:27 – Today’s topic:\.\.\.  

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In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _What Is Info Product and How Can You Create One?_
- 00:33 – Eric describes what an info product is 
    - 00:57 – He learned about info products during his internship
- 01:17 – There are nuances around info product
- 01:25 – You can do 5 to 6-figure launches with info products if done well
- 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 
    - 01:59 – Your product must solve your audiences’ pain points
- 02:06 – Conduct customer surveys and keep refining your product
- 02:16 – Lean on word-of mouth marketing and keep people happy with your product
- 02:27 – Eric describes how to create an info product 
    - 02:30 – Repeat or repurpose your content to make it into an info product
    - 02:51 – You can use [Quicktime](https://support.apple.com/downloads/quicktime) or Powerpoint to stream your content
    - 03:00 – Get an idea from [Udemy](https://www.udemy.com/courses/) and [Skillshare](https://www.skillshare.com/) about offering a course
    - 03:17 – Make your info product concise and organized
    - 03:42 – Focus on one area and avoid overwhelming your audience
- 03:46 – Offer your content in different formats
- 04:11 – Create an info product with accountability
- 04:38 – It might seem easy to create a focused info product but it takes time
- 04:51 – Take a look at info products offered by [Neil Patel](http://neilpatel.com/advanced-marketing-program/), [Brian Dean](http://backlinko.com/about-backlinko) and [Frank Kern](https://frankkern.com/products/)
- 05:26 – Subscribe, rate and review and get a chance to win a free copy of [Authority Labs](https://authoritylabs.com/)
    - 05:34 – Text MARKETINGSCHOOL to 33444
- 05:42 – That’s it for today’s episode!

### 3 Key Points:

1. If you do your info product well, you WILL make money.
2. Create an info product that meets a need—give the people what they want, not what you THINK they want.
3. A good info product takes time, patience, and a lot of improvements.

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