# What Are the Major Differences Between PPC Ads on Mobile and Desktop? \| Ep\. \#439

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-are-the-major-differences-between-ppc-ads-on-mobile-and-desktop-ep-439/  
**Published:** 2017-10-13  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop\. Tune in to learn what you need to consider when creating a well\-executed\.\.\.  

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In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.

### Time Stamped Show Notes:

- \[00:27\] – Today’s topic: _What Are the Major Differences Between PPC Ads on Mobile and Desktop?_
- \[00:37\] – You get less text in mobile because of its limitations
- \[00:50\] – Mobile costs are cheaper
- \[01:15\] – You’ll see less snippets or other information with mobile ads
- \[01:35\] – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
- \[02:07\] – “You have to tailor for experience”
- \[02:18\] – Have a responsive design and test how it looks on different devices
- 02:40 – [Marketing School](http://marketingschool.io/) is giving away 90-day FREE trial to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 02:52 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) to get your FREE copy
- \[02:28\] – That’s it for today’s episode!

### 3 Key Points:

1. When creating ads, consider the devices that your customers use often.
2. Test the ads on EVERY device to fine-tune the experience.
3. Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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The post [What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439](http://marketingschool.io/what-are-the-major-differences-between-ppc-ads-on-mobile-and-desktop-ep-439/) appeared first on [Marketing School Podcast](http://marketingschool.io/).