# What a Marketing Nurture Sequence Is and What You Should be Putting Into It \| Ep\. \#225

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-a-marketing-nurture-sequence-is-and-what-you-should-be-putting-into-it-ep-225/  
**Published:** 2017-03-13  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it\. Tune in to know how you can successfully nurture\.\.\.  

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In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _What a Marketing Nurture Sequence Is and What You Should be Putting Into It_
- 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
- 00:51 – When someone first opens your email, you have to nurture them
- 01:20 – Neil shares what his nurture sequence looks like
- 01:33 – Neil builds an emotional connection with his viewers
- 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
- 02:00 – Eric shares a lot of podcasts from Growth Everywhere 
    - 02:27 – Eric’s viewers are interested in marketing and growing their business
- 02:34 – Eric keeps on sharing his content
- 02:48 – One of Neil’s clients took 2 years to sign up
- 03:00 – Eric uses [Drip](https://growtheverywhere.com/drip) and makes a list of the most important emails
- 04:10 – Neil’s most important lesson from [Frank Kern](https://frankkern.com/)
    - 04:22 – “It’s all about the sequences and find out where the holes are”
- 05:20 – Check out Frank Kern’s [webinar](https://digitalinfluence.com.au/frank-kern-sales-funnel/) on contingency 
    - 05:28 – Frank Kern’s webinars are on YouTube
- 05:40 – [Russell Brunson](https://www.clickfunnels.com/) has some good stuff about marketing automation and marketing nurture sequence
- 05:47 – That’s it for today’s episode!

### 3 Key Points:

1. Nurture your viewers by giving them valuable content.
2. Don’t just push your products on your viewers—build that trust and relationship.
3. Take a look at your sequence and check for gaps and holes.

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