# We Bought $100,000 Worth of Backlinks \(and Here’s What Happened Next\) \| Ep\. \#607

**URL:** https://www.singlegrain.com/episodes/marketing-school/we-bought-100000-worth-of-backlinks-and-heres-what-happened-next-ep-607/  
**Published:** 2018-03-30  
**Author:** Selena Templeton  
**Summary:** In episode \#607, Eric and Neil discuss what happened when they purchased backlinks\. Tune in to hear whether this is still a valid marketing method\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _We Bought $100,000 Worth of Backlinks (and Here’s What Happened Next)_
- \[00:40\] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
- \[00:55\] They purchased random sites with no relevance to their industries.
- \[01:30\] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
- \[01:55\] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
- \[02:02\] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, [ Hummingbird](https://www.opentext.com/what-we-do/products/opentext-product-offerings-catalog/rebranded-products/hummingbird-is-now-opentext), and [ Rank Brain](https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440).
- \[02:45\] Paid advertising is the biggest trend right now and it’s working.
- \[03:00\] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
- \[03:26\] Neil uses blogging, video, and podcasting as marketing methods.
- \[03:31\] This all can lead to bigger and better opportunities.
- \[04:12\] That’s it for today!
- \[04:16\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [We Bought $100,000 Worth of Backlinks (and Here’s What Happened Next) | Ep. #607](https://marketingschool.io/we-bought-100000-worth-of-backlinks-and-heres-what-happened-next-ep-607/) appeared first on [Marketing School Podcast](https://marketingschool.io/).