# Ugly Is the New Sexy: What You Can Learn From Southwest Airlines \| Ep\. \#814

**URL:** https://www.singlegrain.com/episodes/marketing-school/ugly-is-the-new-sexy-what-you-can-learn-from-southwest-airlines-ep-814/  
**Published:** 2018-10-23  
**Author:** Selena Templeton  
**Summary:** In episode \#814, Eric and Neil discuss what you could learn from Southwest Airlines\. Tune in to hear which tactics you should rip from this company\. Eric and Neil have\.\.\.  

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In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Ugly Is the New Sexy: What You Can Learn From Southwest Airlines_
- \[00:50\] Titles are key, which is why they titled this episode as such.
- \[01:04\] Neil tries to avoid [Southwest](https://www.southwest.com/), because he finds they are always delayed.
- \[01:40\] Eric’s last Southwest flight was delayed and problematic.
- \[02:10\] When Southwest first launched, they focused on serving three cities in Texas.
- \[02:27\] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
- \[02:44\] The lesson here is to niche down at first.
- \[02:54\] Southwest has a hub and spoke model of business.
- \[03:20\] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
- \[04:15\] You can either be efficient or offer exceptional service, but you can’t have both.
- \[05:05\] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
- \[05:45\] Optimize for efficiency, but allow for mistakes/refunds.
- \[06:15\] Think of your business as a funnel and check for leaks.
- \[06:42\] That’s it for today!
- \[06:48\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814](https://marketingschool.io/ugly-is-the-new-sexy-what-you-can-learn-from-southwest-airlines-ep-814/) appeared first on [Marketing School Podcast](https://marketingschool.io/).