# Tools That Make Paid Advertising Easier \| Ep\. \#392

**URL:** https://www.singlegrain.com/episodes/marketing-school/tools-that-make-paid-advertising-easier-ep-392/  
**Published:** 2017-08-27  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#392, Eric and Neil discuss the tools that make paid advertising easier\. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools\.\.\.  

---

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Tools That Make Paid Advertising Easier_
- 00:39 – Neil suggests using Google and Facebook’s own tools
    - 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use [AdEspresso](https://adespresso.com) if you really want
- 01:30 – You can set different audiences with [Facebook Insights](https://www.facebook.com/business/news/audience-insights)
- 01:37 – Google has their [Display Planner](https://adwords.google.com/home/tools/display-planner) and [Keyword Planner](https://adwords.google.com/home/tools/keyword-planner/) as well
- 01:48 – Neil likes [Adhoc](http://adhocadvertising.com/) which lets him see what’s happening through his phone
- 01:59 – [Adbeat](http://www.adbeat.com/) looks at the trend in advertising spend
- 02:35 – [Adstate](http://adstate.com/) gives you insights on all your paid advertising channels
- 02:46 – There are some [Slack](https://slack.com/) tools for paid advertising
- 03:15 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription of [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 03:57 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 04:00 – That’s it for today’s episode!

### 3 Key Points:

1. Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them.
2. Leverage free tools to track all your paid advertising channels.
3. Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)