# To Focus or Not to Focus, The Marketer’s Dilemma \| Ep\. \#625

**URL:** https://www.singlegrain.com/episodes/marketing-school/to-focus-or-not-to-focus-the-marketers-dilemma-ep-625/  
**Published:** 2018-04-18  
**Author:** Selena Templeton  
**Summary:** In episode \#625, Eric and Neil discuss where and how to focus your energy\. Tune in to hear what you should actually be focusing on\! TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _To Focus or Not to Focus, The Marketer’s Dilemma_
- \[00:50\] People have different concepts of how marketing works.
- \[01:02\] Your tactics all depend on what your business is, what its status is, etc.
- \[01:37\] Pick a tactic that is working the best for you and focus all your energy on that.
- \[01:55\] Once that tactic is operating to its best abilities, add in other tactics.
- \[02:24\] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
- \[03:14\] Neil met the [Legal Zoom](https://www.legalzoom.com/)/[Shoedazzle](https://www.shoedazzle.com/) CEO; he told Neil to have laser focus.
- \[04:10\] Steve Jobs said that he is better at saying “no” than other people.
- \[04:40\] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
- \[04:55\] That’s all for today!
- \[05:02\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [To Focus or Not to Focus, The Marketer’s Dilemma | Ep. #625](https://marketingschool.io/to-focus-or-not-to-focus-the-marketers-dilemma-ep-625/) appeared first on [Marketing School Podcast](https://marketingschool.io/).