# This One Little Thing Can Screw Up Your Company \(So Don’t Do It\) \| Ep\. \#733

**URL:** https://www.singlegrain.com/episodes/marketing-school/this-one-little-thing-can-screw-up-your-company-so-dont-do-it-ep-733/  
**Published:** 2018-08-03  
**Author:** Selena Templeton  
**Summary:** In episode \#733, Eric and Neil discuss the one thing that can screw up your company\. Tune in to hear what you absolutely should not do\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _This One Little Thing Can Screw Up Your Company (So Don’t Do It)_
- \[00:35\] Don’t rebrand!
- \[00:44\] Companies who are successful and make money still feel the need to rebrand.
- \[01:12\] [ConvertKit](https://convertkit.com/) is changing their name to Siva, even though they are doing well.
- \[01:34\] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
- \[01:57\] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
- \[02:35\] The Growth Everywhere podcast is rebranding.
- \[03:00\] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
- \[03:57\] That’s it for today!
- \[04:01\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [This One Little Thing Can Screw Up Your Company (So Don’t Do It) | Ep. #733](https://marketingschool.io/this-one-little-thing-can-screw-up-your-company-so-dont-do-it-ep-733/) appeared first on [Marketing School Podcast](https://marketingschool.io/).