# The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog \| Ep\. \#738

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-unorthodox-strategy-we-use-to-come-up-with-topics-for-our-blog-ep-738/  
**Published:** 2018-08-08  
**Author:** Selena Templeton  
**Summary:** In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics\. Tune in to hear how you can spin any topic\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog_
- \[00:45\] They don’t have many strategies at Neil’s org, but rather one simple method.
- \[01:10\] Neil writes about personal experiences.
- \[01:25\] Neil wants people to know they can’t get his content anywhere else.
- \[01:52\] When he shares personal stories, he gets 12x more comments.
- \[02:25\] [Growth Everywhere](https://growtheverywhere.com/) doesn’t have a headline or title until after the interview.
- \[03:15\] At [Single Grain](https://www.singlegrain.com/), employees are required to come to a meeting with multiple blog ideas.
- \[03:45\] A blog should be about what you want to share, but also what people would want to read.
- \[04:10\] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
- \[04:45\] Ben Settle came up with the concept for “Seinfeld Emails”.
- \[05:25\] Emails that are about nothing, but somehow tie back into what you’re selling.
- \[05:30\] That’s all for today!
- \[05:36\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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- **What should we talk about next?** Please let us know in the comments below.
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**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738](https://marketingschool.io/the-unorthodox-strategy-we-use-to-come-up-with-topics-for-our-blog-ep-738/) appeared first on [Marketing School Podcast](https://marketingschool.io/).