# The SEO Playbook: The First 7 Steps You Have to Take \| Ep\. \#801

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-seo-playbook-the-first-7-steps-you-have-to-take-ep-801/  
**Published:** 2018-10-10  
**Author:** Selena Templeton  
**Summary:** In episode \#801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch\. Tune in to hear the 7 most important steps in\.\.\.  

---

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The SEO Playbook: The First 7 Steps You Have to Take_
- \[01:08\] #1: Keyword research.
- \[01:20\] Use [UberSuggest](https://neilpatel.com/ubersuggest/) or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
- \[01:40\] This will give you an idea of the keywords that will drive traffic.
- \[01:57\] Keywords with a high CPC leads to higher revenue for you.
- \[02:43\] #2: Write [skyscraper content](https://backlinko.com/skyscraper-technique).
- \[02:56\] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
- \[03:35\] #3: Share the content.
- \[03:45\] Go to [BuzzSumo](https://buzzsumo.com/), see who shared similar content, then hit them up and ask them to share your content.
- \[04:35\] #4: Repurpose your content.
- \[05:00\] Reference the [ content reusage framework](https://www.aleydasolis.com/en/content/content-reusage-workflow/): spin your content off onto different mediums.
- \[05:28\] #5: Start doing on-page SEO.
- \[05:36\] Use the [Yoast](https://yoast.com/) SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
- \[06:02: #6: Leverage the process you have created.
- \[06:34\] Go to [ProBlogger](https://problogger.com/) and hire people to create your content.
- \[07:04\] #7: Expand internationally.
- \[07:12\] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through [Ahrefs](https://ahrefs.com/).
- \[07:37\] That’s all for today!
- \[07:44\] Tweet at [Eric](https://twitter.com/ericosiu?lang=en) and let them know if you enjoyed this format.
- \[07:52\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801](https://marketingschool.io/the-seo-playbook-the-first-7-steps-you-have-to-take-ep-801/) appeared first on [Marketing School Podcast](https://marketingschool.io/).