# The One Essential Thing That Most Marketers Miss \| Ep\. \#601

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-one-essential-thing-that-most-marketers-miss-ep-601/  
**Published:** 2018-03-24  
**Author:** Selena Templeton  
**Summary:** In episode \#601, Eric and Neil discuss the one thing that Marketers tend to overlook\. Tune in to hear what you might be neglecting in your business plan\. TIME\-STAMPED SHOW\.\.\.  

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In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic:_The One Essential Thing That Most Marketers Miss_
- \[00:50\] You can’t build something great without a great team.
- \[01:22\] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
- \[01:41\] Algorithms always change and it makes it hard to stay popular or “on top”.
- \[02:20\] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
- \[02:41\] Focus on providing an amazing customer experience.
- \[02:48\] Use [Zappos](https://www.zappos.com/) as an example of great customer service,
- \[03:51\] The CEO of [Priceline](https://www.priceline.com/) realized that at the end of the day, it was all about his team and the people that make up the company.
- \[04:49\] [ _Who?_](https://www.amazon.com/Who-Geoff-Smart/dp/0345504194) Is a great book that will teach you about the psychology of team building.
- \[05:04\] [ _Primal Branding_](https://www.amazon.com/Primalbranding-Create-Zealots-Company-Future/dp/1451655312/ref=sr_1_1?s=books&ie=UTF8&qid=1521485563&sr=1-1&keywords=primal+branding) is another good resource.
- \[05:18\] Instead of spending time and money on logo and image, spend the time with your customers.
- \[05:45\] That’s it for today!
- \[05:47\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [The One Essential Thing That Most Marketers Miss | Ep. #601](https://marketingschool.io/the-one-essential-thing-that-most-marketers-miss-ep-601/) appeared first on [Marketing School Podcast](https://marketingschool.io/).