# The Marketing Tactic You Must Master in 2018 \| Ep\. \#640

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-marketing-tactic-you-must-master-in-2018-ep-640/  
**Published:** 2018-05-02  
**Author:** Selena Templeton  
**Summary:** In episode \#640, Eric and Neil discuss the marketing tactic you need to master this year\. Tune in to hear what one tactic you should be leveraging\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Marketing Tactic You Must Master in 2018_
- \[00:33\] Surprise: it’s branding!
- \[00:49\] Neil recently performed a survey to discover what causes people to engage with his brand.
- \[00:57\] He made sure it was an open-ended survey.
- \[01:05\] The answers were either that they saw him at a conference or watched his videos.
- \[01:55\] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
- \[02:14\] Even though it costs more upfront, it will pay off financially in the long run.
- \[03:00\] The market is very fragmented right now; the way people market and engage with content varies.
- \[03:38\] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
- \[04:35\] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
- \[05:10\] That’s it for today!
- \[05:14\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [The Marketing Tactic You Must Master in 2018 | Ep. #640](https://marketingschool.io/the-marketing-tactic-you-must-master-in-2018-ep-640/) appeared first on [Marketing School Podcast](https://marketingschool.io/).