# The Marketers Checklist: 7 Stats You Need to Check Every Single Week \| Ep\. \#550

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-marketers-checklist-7-stats-you-need-to-check-every-single-week-ep-550/  
**Published:** 2018-02-01  
**Author:** Selena Templeton  
**Summary:** In episode \#550, Eric and Neil briefly lay out seven important stats you need to track\. Tune in to hear what you should absolutely be checking in on every week\.\.\.\.  

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In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _The Marketers Checklist\_7 Stats You Need to Check Every Single Week_
- \[00:38\] #1: Check week over week search engine traffic.
- \[00:59\] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
- \[01:42\] #2: Check cost per acquisition.
- \[02:20\] Look at gross profit LTB and fully loaded cap.
- \[03:00\] If you are not improving your LTB, you can’t compete.
- \[03:25\] #4: Check critical conversion rates
- \[03:45\] It can make a massive impact on your business.
- \[03:56\] #5: Check international traffic and conversion numbers.
- \[04:15\] When it’s big enough, consider translating to increase conversions.
- \[04:50\] If you don’t check, you won’t know where to expand!
- \[05:00\] #6: Track organic keywords.
- \[05:05\] Use [Ahrefs](https://ahrefs.com/) or [SEMrush](https://www.semrush.com/) to track.
- \[05:30\] You need to know which keywords will have big business implications.
- \[05:52\] #7: Use [Google Search Console](https://www.google.com/webmasters/tools/) to check your impression count.
- \[06:18\] Your impression count may increase before your click count.
- \[06:35\] Try [clickflow.io](https://www.clickflow.io/) which will help you track this.
- \[06:41\] That’s it for today!
- \[06:43\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.

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The post [The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550](http://marketingschool.io/the-marketers-checklist-7-stats-you-need-to-check-every-single-week-ep-550/) appeared first on [Marketing School Podcast](http://marketingschool.io/).