# The Land and Expand Content Marketing Strategy \| Ep\. \#745

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-land-and-expand-content-marketing-strategy-ep-745/  
**Published:** 2018-08-15  
**Author:** Selena Templeton  
**Summary:** In episode \#745, Eric and Neil discuss the “land and expand” content marketing strategy\. Tune in to learn about this method and how to apply it to your site\. TIME\-STAMPED\.\.\.  

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In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Land and Expand Content Marketing Strategy_
- \[01:05\] Eric and Neil have a domain for this podcast, but they haven’t been paying much attention to it.
- \[01:55\] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
- \[02:12\] They are planning to expand the content to see if it positively affects their traffic.
- \[02:30\] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
- \[03:18\] Use [AHREFS](https://ahrefs.com/) and see how your keywords are ranking.
- \[03:20\] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
- \[03:45\] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
- \[04:42\] That’s all for today!
- \[04:45\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [The Land and Expand Content Marketing Strategy | Ep. #745](https://marketingschool.io/the-land-and-expand-content-marketing-strategy-ep-745/) appeared first on [Marketing School Podcast](https://marketingschool.io/).