# The Killer Conversion Hack that Marketers Don’t Really Want to Share \| Ep\. \#536

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-killer-conversion-hack-that-marketers-dont-really-want-to-share-ep-536/  
**Published:** 2018-01-18  
**Author:** Selena Templeton  
**Summary:** In episode \#536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share\. Tune in to hear why “urgency” is key to making vital\.\.\.  

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In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.

**Time-Stamped Show Notes:

- \[00:27\] Today’s Topic: _The Killer Conversion Hack that Marketers Don’t Really Want to Share_
- \[00:37\] The killer conversion hack is urgency.
- \[00:48\] Neil thinks that 50% of his sales came from urgency.
- \[01:00\] Eric was taken in by a limited-time sale on [Bonobos](https://bonobos.com/), so he knows that urgency is effective.
- \[01:45\] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.
- \[02:20\] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook
- \[03:35\] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.
- \[04:01\] Put countdown clocks within your emails to your list.
- \[04:39\] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.
- \[05:07\] Look at the [ Jeff Walker Launch Sequence](https://www.emaildrips.com/jeff-walker-product-launch-formula-email-sequence/) for reference.
- \[05:30\] Send multiple emails on the day before the sale ends or even on the final day.
- \[06:11\] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.
- \[07:03\] That’s it for today!
- \[07:13\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.

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The post [The Killer Conversion Hack that Marketers Don’t Really Want to Share | Ep. #536](http://marketingschool.io/the-killer-conversion-hack-that-marketers-dont-really-want-to-share-ep-536/) appeared first on [Marketing School Podcast](http://marketingschool.io/).