# The Internet Doesn’t Start and Stop With Facebook and Google \| Ep\. \#696

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-internet-doesnt-start-and-stop-with-facebook-and-google-ep-696/  
**Published:** 2018-06-27  
**Author:** Selena Templeton  
**Summary:** In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options\. Tune in to figure out where else you can market yourself\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Internet Doesn’t Start and Stop With Facebook and Google_
- \[00:35\] Facebook and Google are the two largest platforms out there.
- \[01:05\] There are still so many different advertising platforms you can use besides the top two.
- \[01:20\] Figure out where your audience is hanging out.
- \[01:25\] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.
- \[01:35\] However, other avenues can be nearly as successful.
- \[01:46\] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.
- \[02:00\] These teams are cutting out the middle-man.
- \[02:24\] People are still using direct mail and it still works for certain targets.
- \[03:13\] Figure out who your audience is and how they would like to be targeted.
- \[03:35\] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.
- \[04:05\] You need to keep your brand top-of-mind.
- \[04:15\] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.
- \[04:40\] No one wants to do billboards anymore, but they still work!
- \[05:00\] [Zappos](https://www.zappos.com/) advertised on the bins at airport security and it was genius.
- \[05:07\] That’s all for today!
- \[05:11\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [The Internet Doesn’t Start and Stop With Facebook and Google | Ep. #696](https://marketingschool.io/the-internet-doesnt-start-and-stop-with-facebook-and-google-ep-696/) appeared first on [Marketing School Podcast](https://marketingschool.io/).