# The Genius of HubSpot’s Marketing \| Ep\. \#672

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-genius-of-hubspots-marketing-ep-672/  
**Published:** 2018-06-03  
**Author:** Selena Templeton  
**Summary:** In episode \#672, Eric and Neil gush about HubSpot’s stellar marketing\. Tune in to hear how you can be more successful like HubSpot\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: The\.\.\.  

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In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Genius of HubSpot’s Marketing_
- \[00:35\] [HubSpot](https://www.hubspot.com/) is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
- \[01:00\] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
- \[01:20\] They check what ranks for their competitors and copies that topic/style.
- \[01:45\] HubSpot also hires the best.
- \[01:57\] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
- \[02:08\] They call them ’historical content managers”.
- \[02:20\] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
- \[02:30\] They are ruthless.
- \[02:52\] [Website Grader](https://website.grader.com/) was a great resource and helped HubSpot get backlinks and traction.
- \[03:20\] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
- \[03:45\] David Cancel says one of the biggest winners was creating the agency partner program.
- \[04:05\] They love creating symbiotic relationships.
- \[04:36\] HubSpot is getting 70% open rates using Facebook Messenger.
- \[04:43\] When they did this, chatbots were new.
- \[05:00\] Sales rep’s close ratios are the same from free tools as the ratios for content.
- \[05:20\] That’s all for today!
- \[05:41\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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