# The Easy Alternative to Content Marketing \| Ep\. \#752

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-easy-alternative-to-content-marketing-ep-752/  
**Published:** 2018-08-22  
**Author:** Selena Templeton  
**Summary:** In episode \#752, Eric and Neil discuss an easy alternative to content marketing\. Tune in to hear how you can get great content for free\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Easy Alternative to Content Marketing_
- \[00:38\] Have your users create content for you!
- \[00:44\] [Consulting.com](https://www.consulting.com/) and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.
- \[01:34\] Consulting.com has _thousands_ of video testimonials that ultimately help drive sales and conversions.
- \[02:10\] [Kissmetrics](https://www.kissmetricshq.com/) asked everyone who was part a competition they were running to write a piece for the blog.
- \[02:28\] Because of this, they got 7 blog posts per week for free.
- \[03:05\] The content was also high-quality.
- \[03:15\] [Yelp](https://www.yelp.com/) and [Trip Advisor](https://www.tripadvisor.com/) do so well because they have user-generated content.
- \[03:30\] Screen the content to make sure it’s quality work.
- \[03:45\] [Listen Notes](https://www.listennotes.com/) pulls people’s reviews and notes about podcasts from the web and curates them.
- \[04:09\] That’s all for today!
- \[04:14\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [The Easy Alternative to Content Marketing | Ep. #752](https://marketingschool.io/the-easy-alternative-to-content-marketing-ep-752/) appeared first on [Marketing School Podcast](https://marketingschool.io/).