# The Difference Between 7\-, 8\- and 9\-Figure Businesses \| Ep\. \#551

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-difference-between-7-8-and-9-figure-businesses-ep-551/  
**Published:** 2018-02-02  
**Author:** Selena Templeton  
**Summary:** In episode \#551, Eric and Neil lay out what makes a 7\-figure business, 8\-figure business, and 9\-figure business\. Tune in to hear great tips about how to gradually scale up\.\.\.  

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In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _The Difference Between 7-, 8- and 9-Figure Businesses_
- \[00:46\] 7-figure businesses want a return on investment.
- \[01:00\] You want a 5:1 return, on average.
- \[01:15\] 8-figure businesses want to break even on their ad spend.
- \[01:53\] 9-figure businesses are willing to lose money at first.
- \[02:13\] They know the worth of a return customer down the road.
- \[02:30\] To compete, you need to outspend and have a funnel that converts very well.
- \[03:00\] “He who spends the most to acquire a customer, wins.”
- \[03:58\] Russell Brunson may lose money on the initial sale, because of his skill at setting up funnels he will recoup that money in the end.
- \[04:30\] It’s hard to build a big business, unless you are willing to lose money up front.
- \[04:45\] You have to have the stomach for losing money.
- \[05:00\] The [Microsofts](https://www.microsoft.com/) and the [HubSpots](https://www.hubspot.com/) probably lost money their entire first year in business.
- \[05:25\] To build a successful 7-figure business, you have to hit product market fit.
- \[05:41\] 8-figure businesses capitalize on past successes and drop what isn’t working.
- \[06:15\] 95% of the time, it’s a process problem. 5% of the time it’s a people problem.
- \[06:54\] When you’re looking to go from 7, 8 or 9 figures, you need to look to your teams to start scaling up.
- \[07:30\] You have to know what you want and go for it!
- \[07:34\] That’s all for today!
- \[07:36\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.

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The post [The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551](http://marketingschool.io/the-difference-between-7-8-and-9-figure-businesses-ep-551/) appeared first on [Marketing School Podcast](http://marketingschool.io/).