# The Craziest Marketing Tactic Ever \| Ep\. \#612

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-craziest-marketing-tactic-ever-ep-612/  
**Published:** 2018-04-04  
**Author:** Selena Templeton  
**Summary:** In episode \#612, Eric and Neil discuss their craziest marketing schemes\. Tune in to hear some out\-there ideas that may work for you, as well\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Craziest Marketing Tactic Ever_
- \[00:36\] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
- \[01:02\] He bet everything on video marketing in order to hit numbers.
- \[01:19\] He was even surprised that it worked. The company now does $25 Million/year in business.
- \[01:39\] At the same time, Neil was spending $20 to acquire a customer and generating $200.
- \[02:02\] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
- \[02:42\] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
- \[03:12\] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
- \[03:50\] Marketing works whether people love or hate the campaign.
- \[04:32\] Buying websites is another great way to improve your ranking.
- \[04:55\] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
- \[05:45\] The site would then redirect to their main landing page.
- \[05:52\] That’s it for today!
- \[06:01\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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