# The Cleverest Marketing Campaigns that We Have Seen \| Ep\. \#544

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-cleverest-marketing-campaigns-that-we-have-seen-ep-544/  
**Published:** 2018-01-26  
**Author:** Selena Templeton  
**Summary:** In episode \#544, Eric and Neil describe the best marketing campaigns they have seen\. Tune in to hear some innovating marketing ideas\!  Time\-Stamped Show Notes: \[00:27\] Today’s Topic: The Cleverest\.\.\.  

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In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _The Cleverest Marketing Campaigns that We Have Seen_
- \[01:00\] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.
- \[01:22\] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.
- \[02:06\] Eric saw a very effective [Lyft](https://www.lyft.com/) ad while watching [YouTube](https://www.youtube.com/) videos.
- \[02:25\] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.
- \[02:55\] They leveraged an emotional event to market their business.
- \[03:52\] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.
- \[05:00\] If you are pitching based on emotion and that doesn’t work, re-market them using logic.
- \[05:21\] [Full Story](https://www.fullstory.com/) shows people what they can do with your website.
- \[05:50\] It will show people how to use your website and it’s highly customizable.
- \[06:33\] You can follow up with people after they’ve seen how your site works using Full Story.
- \[07:02\] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.
- \[07:45\] He created video campaigns on how to retire using click-funnels.
- \[08:18\] [Dollar Shave Club](https://www.dollarshaveclub.com/) sold to [Unilever](https://www.unilever.com/) for over a billion dollars.
- \[08:43\] Think about how to put a creative spin on things, like [Squatty Potty](https://www.squattypotty.com/) and their bizarre/humorous ad campaign.
- \[09:25\] That’s all for today!
- \[09:27\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special edition of Crazy Egg, the heat mapping tool.

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The post [The Cleverest Marketing Campaigns that We Have Seen | Ep. #544](http://marketingschool.io/the-cleverest-marketing-campaigns-that-we-have-seen-ep-544/) appeared first on [Marketing School Podcast](http://marketingschool.io/).