# The Best Way to Research New Blog Topics \| Ep\. \#52

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-best-way-to-research-new-blog-topics-ep-52/  
**Published:** 2016-09-21  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#52 Neil and Eric discuss the all\-too\-common challenge of finding great ideas for blog topics\. Listen as they share a number of their favorite tools, proven techniques, and\.\.\.  

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In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.

### Time Stamped Show Notes: 

- 00:23 – Today’s topic: _How to research new blog topics?_
- 00:42 – Hold weekly meetings and crowdsource idea generation
- 01:00 – You can also tap into your email list
- 01:50 – Tap into [feedly.com](http://www.feedly.com)
- 02:05 – Neil only sources his audience for blog/podcast topics
- 02:31 – What type of problems are you hearing about again and again at conferences and industry events?
- 02:50 – [BuzzSumo](http://buzzsumo.com/) and [Brian Dean’s Skyscraper Technique](http://backlinko.com/skyscraper-technique)
- 04:00 – [TrackReddit](http://www.trackreddit.com/)
- 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
- 05:30 – What have people engaged with in the past?
- 06:56 – [ Digital Marketer – Headline Ideas](http://www.digitalmarketer.com/get-more-clicks-from-social-media/)
- 07:15 – [ Aaron Ageis Quick Sprout](https://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience/)

### 3 Key Points:

1. Tap into the hive mind (aka the crowd).
2. Listen into your industry’s buzz.
3. Try transforming sub-headers from older content into stand-alone pieces.

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