# The Best Way to Market to Individuals Who Make Over $150K a Year \| Ep\. \#525

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-best-way-to-market-to-individuals-who-make-over-150k-a-year-ep-525/  
**Published:** 2018-01-07  
**Author:** Selena Templeton  
**Summary:** In episode \#525, Eric and Neil discuss the best way to market to people making more than $150K per year\. Tune in to hear the exciting ideas they have to\.\.\.  

---

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _The Best Way to Market to Individuals Who Make Over $150K a Year_
- \[00:37\] There was an article on the [Salesforce Blog](https://www.salesforce.com/blog/) about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.
- \[01:01\] In addition, that 16% listens to roughly five hours of podcasts per week.
- \[01:07\] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.
- \[01:18\] Marketing School gets about 550,000 listens per week.
- \[01:38\] If you don’t want to create a podcast, you can simply advertise on a podcast.
- \[01:55\] You can target your ads towards a certain income group on Facebook.
- \[02:28\] You can target prominent Venture Capitalists on Twitter or similar types of people.
- \[02:40\] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.
- \[03:05\] If you create your own podcast, you can run your own ads to get more subscribers and listeners.
- \[03:21\] Eric and Neil considered using [Russell Brunson’s](http://www.russellbrunson.com/myname) method, which required giving away pre-loaded MP3 players.
- \[03:55\] iTunes has yet to open advertising for podcasts, but [Spotify](https://www.spotify.com/) currently allows it.
- \[04:00\] Eric and Neil are planning to expand their marketing plan in 2018.
- \[04:40\] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.
- \[05:10\] You can do AVM, which is targeting specific companies and accounts.
- \[05:31\] If you are delivering the right content to the right people at the right time, you are likely to close sales at a higher rate.
- \[05:51\] Marketing School episodes got shorter in 2017, but they started to focus on quality as well as quantity. They want to provide the best possible content to gain more followers.
- \[06:44\] Eric and Neil are keen to get your feedback on this podcast. If you like what you’ve been hearing, please leave a review!
- \[06:47\] That’s it for today!
- \[06:49\] Go to [singlegrain.com/giveaway](http://vyper.io/c/1444) if you want to get in on a special giveaway opportunity!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525](http://marketingschool.io/the-best-way-to-market-to-individuals-who-make-over-150k-a-year-ep-525/) appeared first on [Marketing School Podcast](http://marketingschool.io/).