# The Art of Speaking: How to Market Your Business From a Stage \| Ep\. \#655

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-art-of-speaking-how-to-market-your-business-from-a-stage-ep-655/  
**Published:** 2018-05-17  
**Author:** Selena Templeton  
**Summary:** In episode \#655, Eric and Neil discuss how you can market your business at speaking engagements\. Tune in to hear if it’s wise to use the hard sell while on\.\.\.  

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In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The Art of Speaking: How to Market Your Business From a Stage_
- \[00:35\] Neil has been speaking for over ten years.
- \[00:45\] He never joined [Toastmasters](https://www.toastmasters.org/), he is just naturally outgoing.
- \[01:11\] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
- \[01:55\] You have to cater your approach to each audience.
- \[02:12\] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
- \[02:33\] Eric and Neil never do a hard sell in their speeches.
- \[02:47\] Russell Brunson makes a lot of money from his public speaking engagements.
- \[03:15\] He spoke at the [10X conference](https://10xgrowthcon.com/) and made $3 Million because of that event.
- \[03:30\] Russell is great at creating the “FOMO” feeling.
- \[04:00\] Some conferences want speakers to sell their businesses.
- \[04:55\] The hard sell has rubbed people the wrong way.
- \[05:03\] Leadpages is a way to get people on your email list.
- \[05:28\] Give people a link to your product or get them on your email list.
- \[05:45\] Special offers are also a great way to get leads.
- \[06:30\] It’s worth it to play the long game.
- \[06:51\] That’s all for today!
- \[06:53\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [The Art of Speaking: How to Market Your Business From a Stage | Ep. #655](https://marketingschool.io/the-art-of-speaking-how-to-market-your-business-from-a-stage-ep-655/) appeared first on [Marketing School Podcast](https://marketingschool.io/).