# The 11 Billion Dollar Marketing Channel You Aren’t Leveraging \(But Should\)  \| Ep\. \#724

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-11-billion-dollar-marketing-channel-you-arent-leveraging-but-should-ep-724/  
**Published:** 2018-07-25  
**Author:** Selena Templeton  
**Summary:** In episode \#724, Eric and Neil discuss the channel you aren’t leveraging\. Tune in to hear what new channel you need to try\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: The\.\.\.  

---

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The 11 Billion Dollar Marketing Channel You Aren’t Leveraging (But Should)_
- \[00:35\] You aren’t leveraging the [App Store](https://www.apple.com/ios/app-store/)!
- \[00:38\] Apple reported they have generated over $11 Billion in revenue from the App Store.
- \[00:46\] The [Google App Store](https://play.google.com/store?hl=en) adds in even more revenue.
- \[01:00\] However, so few people are creating apps for their sites or products.
- \[01:18\] If you’re not on there, you are losing out!
- \[01:35\] It’s not a competitive space.
- \[01:50\] If you want more traffic, look for channels that are still growing.
- \[02:10\] A mutual friend of Eric and Neil’s used [WP](https://wordpress.com/) to build an app.
- \[02:21\] WP is how Marketing School and Growth Everywhere have apps.
- \[02:40\] [ Google Momentum](https://chrome.google.com/webstore/detail/momentum/laookkfknpbbblfpciffpaejjkokdgca) is a great productivity add-on.
- \[02:55\] They just figured out how to start monetizing it.
- \[03:30\] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
- \[03:58\] Look for tools like [Buildfire](https://buildfire.com/), which will help you easily create and leverage an app in about an hour.
- \[04:13\] That’s it for today!
- \[04:17\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [The 11 Billion Dollar Marketing Channel You Aren’t Leveraging (But Should) | Ep. #724](https://marketingschool.io/the-11-billion-dollar-marketing-channel-you-arent-leveraging-but-should-ep-724/) appeared first on [Marketing School Podcast](https://marketingschool.io/).