# The \#1 Thing You Need to Do to Grow Any Business Successfully \| Ep\. \#802

**URL:** https://www.singlegrain.com/episodes/marketing-school/the-1-thing-you-need-to-do-to-grow-any-business-successfully-ep-802/  
**Published:** 2018-10-11  
**Author:** Selena Templeton  
**Summary:** In episode \#802, Eric and Neil discuss the \#1 thing you need to grow a business successfully\. Tune in to hear what you absolutely must do to be a success\.\.\.\.  

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In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _The #1 Thing You Need to Do to Grow Any Business Successfully_
- \[00:35\] The #1 thing is not a marketing tactic, it’s people.
- \[00:50\] Without a great team, you are not going to grow your business.
- \[01:37\] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
- \[01:47\] The [Dropbox](https://www.dropbox.com/) CEO recently talked about how recruiting is always top of mind for him.
- \[02:16\] Bill Gates said the first 20 people at Microsoft built the company.
- \[03:03\] If an employee isn’t a cultural fit, they aren’t going to stick around.
- \[03:15\] Only hire people who are smarter than you and from whom you can learn.
- \[03:25\] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
- \[03:47\] Always test people out.
- \[03:56\] Make sure multiple people on your team interview each person.
- \[04:11\] Make sure they lay out a plan of action for their first few weeks or months at the company.
- \[05:05\] Do indirect reference checks (basically, be a detective).
- \[05:30\] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
- \[06:15\] You have to have each person ask different types of questions in the interviews.
- \[06:32\] The CEO of [Drift](https://www.drift.com/) secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
- \[06:35\] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
- \[07:18\] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
- \[07:48\] That’s it for today!
- \[07:54\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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The post [The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802](https://marketingschool.io/the-1-thing-you-need-to-do-to-grow-any-business-successfully-ep-802/) appeared first on [Marketing School Podcast](https://marketingschool.io/).