# Simple Marketing Tips that We Would Give Our Younger Selves \| Ep\. \#519

**URL:** https://www.singlegrain.com/episodes/marketing-school/simple-marketing-tips-that-we-would-give-our-younger-selves-ep-519/  
**Published:** 2018-01-01  
**Author:** Selena Templeton  
**Summary:** In episode \#519, Eric and Neil give a few tips that they wish they had known when they were first starting out\. Tune in to hear important tips that will\.\.\.  

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In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _Simple Marketing Tips that We Would Give Our Younger Selves_
- \[00:34\] Happy New Year! Welcome to 2018!
- \[00:44\] Tip #1: Build a brand.
- \[01:08\] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.
- \[01:37\] Whether you like a brand or not, the bigger it is, the more successful it is.
- \[01:53\] This doesn’t mean you can’t be a micro-influencer. [Unity Influence](https://www.unityinfluence.com/) compiles micro-influencers.
- \[02:20\] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.
- \[02:49\] He would look at [Black Hat Forums](https://www.blackhatworld.com/forums/) and [Wicked Fire](https://www.wickedfire.com/) to learn all of the tactics that he thought would help him build his site.
- \[03:05\] To play the long game, you must build a brand.
- \[03:33\] It’s about long-term reach and flipping it into other opportunities.
- \[03:51\] Tip #2: It takes time, but you should always play the long game.
- \[04:09\] When speaking with a mentor, the ex-President of [JBL](https://www.jbl.com/), even he said it takes time to build a brand.
- \[05:00\] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.
- \[05:41\] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.
- \[06:10\] Stay within your “circle of understanding” and build upon that.
- \[06:35\] An episode of “[The Profit](https://www.cnbc.com/the-profit/)” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.
- \[07:16\] That’s it for today!
- \[07:17\] For our daily giveaway, go to [singlegrain.com/giveaway](http://vyper.io/c/1444) for a special treat.

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The post [Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519](http://marketingschool.io/simple-marketing-tips-that-we-would-give-our-younger-selves-ep-519/) appeared first on [Marketing School Podcast](http://marketingschool.io/).