# Should You Ever Change Your Company Name? \| Ep\. \#661

**URL:** https://www.singlegrain.com/episodes/marketing-school/should-you-ever-change-your-company-name-ep-661/  
**Published:** 2018-05-23  
**Author:** Selena Templeton  
**Summary:** In episode \#661, Eric and Neil discuss whether you should ever change your company’s name\. Tune in to find out if they think this is a fatal error or a\.\.\.  

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In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Should You Ever Change Your Company Name?_
- \[00:35\] [Moz](https://moz.com/) was formally SEOMoz, but they went through a process where they had to change domains.
- \[00:57\] When you change domains, you lose 5-10% of your link juice.
- \[01:10\] Moz wrote a [ blog post](https://moz.com/blog/goodbye-seomoz-hello-moz) about their name change and how it affected the company.
- \[01:20\] If you are going to make the change, make sure that you have your SEO bases covered.
- \[01:28\] You could potentially lose traffic and revenue.
- \[01:31\] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
- \[01:50\] The main reason to change your name is if the name keeps you pigeon-holed.
- \[02:06\] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
- \[02:10\] [Comcast](https://business.comcast.com/) had a lot of bad press that was unavoidable.
- \[02:33\] They changed their cable product to [Xfinity](https://www.xfinity.com/) and tried to rebrand.
- \[02:56\] It helped to bury the negative press.
- \[03:27\] From a reputation management standpoint, a name change makes sense.
- \[03:44\] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
- \[04:01\] [TechCrunch](https://techcrunch.com/) had MobileCrunch, but eventually dropped it to be under one name.
- \[04:26\] If you have a strong brand, consider reputation management before you scrap your name.
- \[04:33\] When Eric first took over [Singlegrain](https://www.singlegrain.com/), he didn’t change the name because there was no equity in the website.
- \[05:15\] That’s all for today!
- \[05:19\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Should You Ever Change Your Company Name? | Ep. #661](https://marketingschool.io/should-you-ever-change-your-company-name-ep-661/) appeared first on [Marketing School Podcast](https://marketingschool.io/).