# Should You Be Using Medium or Not? \| Ep\. \#73

**URL:** https://www.singlegrain.com/episodes/marketing-school/should-you-be-using-medium-or-not-ep-73/  
**Published:** 2016-10-12  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…\.\.\.  

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In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…

### Time Stamped Show Notes:

- 00:29 – Today’s topic: _Should you be using Medium or not?_
    - 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
    - 01:03 – You can use [Medium](https://medium.com/) to promote your blog…maybe
- 01:20 – Why build equity on somebody else’s platform?
- 01:45 – Why would you compound your investment on another platform 
    - 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
    - 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium
- 03:15 – Medium is really a new, higher-quality version of Tumblr
- 03:38 – Medium lacks versatility
- 04:00 – You can test Medium for link building
- 04:15 – If your blog blows up, you have no control with Medium
- 04:28 – The plus side of Medium is this—they have an audience so your copy will be read
- 05:09 – if your goal is to solely grow exposure…Medium can work 
    - 05:50 – Are you focused on brand building or monetizing?

### 3 Key Points:

1. Ask yourself are you interested in brand-building or monetizing?
2. With Medium, you have zero control.
3. When you do most on Medium, at least you know your content will be read.

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