# Our Biggest SEO Mistake \| Ep\. \#786

**URL:** https://www.singlegrain.com/episodes/marketing-school/our-biggest-seo-mistake-ep-786/  
**Published:** 2018-09-25  
**Author:** Selena Templeton  
**Summary:** In episode \#786, Eric and Neil talk about their biggest SEO mistakes\. Tune in to learn from their missteps\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: Our Biggest SEO Mistake \[00:40\]\.\.\.  

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In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Our Biggest SEO Mistake_
- \[00:40\] Neil’s biggest mistake was always being short-sighted.
- \[00:50\] He has been doing this for 17 years and he wishes he had looked more towards the future.
- \[01:15\] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success.
- \[01:50\] He burned through so much money using quick hacks like adding WordPress links to the footer on his site.
- \[02:10\] He wishes he spent his money on long-term projects.
- \[02:30\] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas.
- \[03:05\] Unfortunately, the black hat ideas are greedy and short-sighted.
- \[04:10\] Their biggest mistake was not a tactic, but just being short-sighted and greedy.
- \[04:35\] Pick your opportunities wisely.
- \[05:21\] That’s all for today!
- \[05:28\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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