# Neil Patel’s Personal Marketing Strategy \| Ep\. \#675

**URL:** https://www.singlegrain.com/episodes/marketing-school/neil-patels-personal-marketing-strategy-ep-675/  
**Published:** 2018-06-06  
**Author:** Selena Templeton  
**Summary:** In episode \#675, Neil breaks down his long and short\-term strategies for success\. Tune in to hear what keeps Neil in business\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: Neil Patel’s\.\.\.  

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In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Neil Patel’s Personal Marketing Strategy_
- \[00:50\] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.
- \[01:13\] Once blogging became a thing, he decided to use it to generate leads.
- \[01:42\] Right now, Neil still spends a lot of time and money on content marketing.
- \[02:00\] They get 2 million visits per month thanks to content.
- \[02:20\] If you don’t keep releasing more and more new content, your numbers won’t go up.
- \[02:37\] They are now buying and merging other businesses.
- \[03:08\] They spend 80% of their money on giving away free marketing tools.
- \[03:24\] Giving away free stuff is the best way to generate traffic.
- \[03:45\] Neil thinks creating tools are a good long-term plan.
- \[04:48\] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.
- \[05:15\] He has already wound down public speaking engagements.
- \[06:01\] That’s all for today!
- \[06:11\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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