# Neil &\#038; Eric&\#8217;s Best Unexpected CRO Wins \| Ep\. \#26

**URL:** https://www.singlegrain.com/episodes/marketing-school/neil-erics-best-unexpected-cro-wins-ep-26/  
**Published:** 2016-08-30  
**Updated:** 2017-12-06  
**Author:** Nerijus Maskonis  
**Summary:** In Episode \#26 Eric and Neil talk about their CRO “wins\.” These unexpected successes drove more traffic and closed more sales\. Learn what you can do to see the same\.\.\.  

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In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.

### Time Stamped Show Notes:

- 00:22 – The best unexpected/weird CRO wins
- 00:39 – Conversion rate optimization: CRO
- 01:15 – SEO and CRO go hand in hand
- 01:30 – How Eric made transcripts for videos to boost SEO
- 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
- 03:00 – Moving products out of the eye frames
- 03:40 – Using a story format
- 04:20 – There are a lot of tests you can run 
    - 04:30 – [ConversionXL](http://conversionxl.com/), [Conversion Rate Experts](http://www.conversion-rate-experts.com/), and [Swiped.co](http://swiped.co/)
    - 04:40 – The [Wayback Machine](http://archive.org/web/)
- 04:58 – Check out Google Search Console 
    - 05:10 – Take the keywords from Google and run a test
    - 05:35 – See an increase in traffic after 30 days
- 06:06 – A final test: update posts over and over 
    - 06:40 – Updated posts move higher in the rankings
- 07:15 – Leave us a rating or review! Let us know what you like and what you don’t!

### 3 Key Points:

1. SEO and CRO go hand in hand.
2. Use stories to get better results.
3. Update your posts to move them higher up in the rankings.

### Resources Mentioned:

- [ConversionXL](http://conversionxl.com/), [Conversion Rate Experts](http://www.conversion-rate-experts.com/), and [Swiped.co](http://swiped.co/) – Tools to help you run tests on your site
- [Wayback Machine](http://archive.org/web/) – How to see what successful sites have done over time

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