# Neil and Eric&\#8217;s Tips for First\-Time Paid Advertisers \| Ep\. \#389

**URL:** https://www.singlegrain.com/episodes/marketing-school/neil-and-erics-tips-for-first-time-paid-advertisers-ep-389/  
**Published:** 2017-08-24  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#389, Eric and Neil discuss tips for first\-time paid advertisers\. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can\.\.\.  

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In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Neil and Eric’s Tips for First-Time Paid Advertisers_
- 00:38 – Take whatever [Facebook](http://www.facebook.com/), [Google](http://www.google.com/) and [Bing](https://www.bing.com/)’s representatives tell you with a grain of salt
    - 00:46 – They won’t always work
- 01:14 – “When you’re just starting off, don’t spend a lot”
    - 01:20 – Bing and Google can give you free credits, take advantage of them and use them
- 01:37 – Eric loves and endorses Brad Geddes’ [ Advance Guide to Google AdWords](https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500) or AdWords Fundamental
    - 01:56 – It explained everything very distinctly
- 01:59 – [DigitalMarketer](http://www.digitalmarketer.com/) has their courses too
- 02:12 – There are certifications from [Google AdWords](https://adwords.google.com/home/) and [Facebook Blueprint](https://www.facebook.com/blueprint)
    - 02:18 – Facebook Blueprint is quite difficult but definitely worth it
- 02:28 – It is better to invest in paid courses and platforms like [Skillshare](https://www.skillshare.com)
- 02:47 – [John Loomer](https://www.jonloomer.com) has some great stuff too on paid advertising
- 02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign
    - 03:46 – Make sure you have the baseline set on your website
    - 04:02 – Retarget people who have visited your sites
    - 04:50 – Make sure you have a funnel that upsells and downsells
- 05:19 – Look out for other channels like [Quora](https://www.quora.com) ads
    - 05:27 – Eric is testing Quora ads and the results are good so far
    - 05:35 – [Snapchat](https://www.snapchat.com/) might worth a shot
- 05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day
- 05:5 – [Marketing School](http://marketingschool.io/) is giving away a free 1-year subscription of [Crazy Egg](https://www.crazyegg.com/)
    - 06:33 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 06:43 – That’s it for today’s episode!

### 3 Key Points:

1. Test the waters first, don’t spend too much on paid advertising when you’re just starting.
2. Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic.
3. Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain.

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