# My Failed Attempt at Content Marketing \| Ep\. \#815

**URL:** https://www.singlegrain.com/episodes/marketing-school/my-failed-attempt-at-content-marketing-ep-815/  
**Published:** 2018-10-24  
**Author:** Selena Templeton  
**Summary:** In episode \#815, Eric and Neil discuss their failed attempts at content marketing\. Tune in to learn from their mistakes\. Eric and Neil have committed to throwing a FREE Marketing\.\.\.  

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In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _My Failed Attempt at Content Marketing_
- \[00:40\] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
- \[00:57\] Eric was one of those people and when [Portal 2](http://www.thinkwithportals.com/) came out, he made a website that served as a guide for the game.
- \[01:05\] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
- \[01:27\] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
- \[01:44\] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
- \[01:58\] He got hit by a webmaster notification tool that said his content was spammy.
- \[02:04\] He realized a lot of people were spamming his form, so he cleaned it up.
- \[02:11\] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
- \[03:19\] It takes time to build a following and a lot of it comes down to promotion.
- \[03:31\] Content and links are the most important factors of SEO.
- \[03:45\] You have to figure out how to promote your site, product, content. Etc.
- \[03:57\] Promotion always matters.
- \[04:00\] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
- \[04:05\] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
- \[05:00\] Quality matters!
- \[05:06\] If your content sucks, you will lose your ranking.
- \[05:45\] Instead of hustling, create content about topics you like.
- \[06:19\] That’s it for today!
- \[06:24\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [My Failed Attempt at Content Marketing | Ep. #815](https://marketingschool.io/my-failed-attempt-at-content-marketing-ep-815/) appeared first on [Marketing School Podcast](https://marketingschool.io/).