# Marketers Are Full of Shit \| Ep\. \#621

**URL:** https://www.singlegrain.com/episodes/marketing-school/marketers-are-full-of-shit-ep-621/  
**Published:** 2018-04-13  
**Author:** Selena Templeton  
**Summary:** In episode \#621, Eric and Neil explain how marketers are full of shit\. Tune in to hear how you can decipher a bullshitter from a talented marketer\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Marketers Are Full of Shit_
- \[00:34\] Marketers always talk a big game, but their results speak for themselves.
- \[01:08\] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
- \[01:45\] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
- \[02:16\] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
- \[02:48\] Always test out a working relationship before you pull the trigger.
- \[03:20\] Neil doesn’t care what your title is, he is only focused on efficacy and results.
- \[03:43\] Eric and Neil can easily provide proof of their results.
- \[04:05\] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
- \[04:40\] Neil likes to show candidates his website and ask what they would do to fix any issues.
- \[05:05\] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
- \[05:41\] That’s all for today!
- \[05:43\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Marketers Are Full of Shit | Ep. #621](https://marketingschool.io/marketers-are-full-of-shit-ep-621/) appeared first on [Marketing School Podcast](https://marketingschool.io/).