# Lessons Learned From Writing A Bestselling Book \| Ep\. \#419

**URL:** https://www.singlegrain.com/episodes/marketing-school/lessons-learned-from-writing-a-bestselling-book-ep-419/  
**Published:** 2017-09-23  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best\-selling book\. Tune in to learn Neil’s rather large disappoint AFTER writing his\.\.\.  

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In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list _doesn’t_ actually guarantee you more sales leads.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Lessons Learned From Writing A Bestselling Book_
- 00:35 – Neil’s book, [ _Hustle_](https://www.amazon.com/Hustle-Power-Charge-Meaning-Momentum/dp/1623367166), hit the New York Times’ best-seller list
- 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
    - 01:03 – “I think I did it wrong”
- 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
- 01:15 – _Hustle_ is for the general public, so it didn’t reached Neil’s target market
- 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
- 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
- 02:30 – The hardest part of writing a book is dealing with publishers
- 02:40 – Writing a book is a lengthy process
- 03:04 – Neil had a launch team
- 03:14 – The difference between corporate sales and a launch team
    - 03:25 – [ResultSource](https://en.wikipedia.org/wiki/ResultSource) will distribute the book in major book stores
- 03:37 – Eric is now switching from writing to marketing
- 04:20 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 04:33 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 04:44 – That’s it for today’s episode!

### 3 Key Points:

1. When writing a book, make sure that it reaches your target audience.
2. If you can write your book by yourself, do it.
3. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

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