# Is Omniture or Google 360 Premium Worth the Cost? \| Ep\. \#244

**URL:** https://www.singlegrain.com/episodes/marketing-school/is-omniture-or-google-360-premium-worth-the-cost-ep-244/  
**Published:** 2017-04-01  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost\. Tune in to find out if you’re making the right decision in\.\.\.  

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In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Is Omniture or Google 360 Premium Worth the Cost?_
- 00:34 – [Omniture](https://my.omniture.com/login/) and [ Google 360](https://www.google.com/analytics/marketing-analytics/#/?modal_active=none) are analytics tools 
    - 00:44 – Omniture is from Adobe and 360 is from Google
- 00:53 – Eric has used Omniture in the past and his friend used the premium service 
    - 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
- 01:52 – You can do a lot with [Google Analytics](https://analytics.google.com) without the paid version
- 02:43 – Neil has used the paid version and there’s really no difference
- 03:00 – You can use [Kissmetrics](https://www.kissmetrics.com/), [Mixpanel](https://mixpanel.com/), and [Heap Analytics](https://heapanalytics.com/) instead
- 03:15 – Omniture is almost the same as Google Analytics
- 03:55 – Don’t use either of them and you’ll save money!
- 04:01 – That’s it for today’s episode!

### 3 Key Points:

1. Try the tool, first, before purchasing its premium version.
2. Opt for the more efficient, but less pricey tools if you can.
3. Beware—not all paid versions are better versions.

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