# Is It Worth Spending $200 Per Blog Post? \| Ep\. \#636

**URL:** https://www.singlegrain.com/episodes/marketing-school/is-it-worth-spending-200-per-blog-post-ep-636/  
**Published:** 2018-04-28  
**Author:** Selena Templeton  
**Summary:** In episode \#636, Eric and Neil discuss whether it is worth spending money on blog posts\. Tune in to hear where your money should be going\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Is It Worth Spending $200 Per Blog Post?_
- \[00:33\] Yes, it is worth the money!
- \[00:45\] The cost per blog depends on the industry.
- \[00:50\] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
- \[01:05\] You can’t be pushing or schilling in the post, it needs to educate.
- \[01;20\] Neil writes long-form blog posts.
- \[01:40\] It costs him well over $200 per blog post.
- \[02:05\] Start with a strong foundation and build from there (videos, webinars, facebook ads).
- \[02:23\] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
- \[03:15\] Every quarter, open up a tool like [AHREFS](https://ahrefs.com/), see the keywords for which you rank well and improve upon them or replicate that content.
- \[04:01\] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
- \[04:15\] You will get higher ROI by fixing up old content.
- \[04:42\] [Clickflow](https://www.clickflow.io/) is a tool to help you figure all this out.
- \[04:58\] If you spend money on a post, remember that it keeps generating traffic each and every month.
- \[05:18\] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
- \[05:41\] That’s it for today!
- \[05:44\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Is It Worth Spending $200 Per Blog Post? | Ep. #636](https://marketingschool.io/is-it-worth-spending-200-per-blog-post-ep-636/) appeared first on [Marketing School Podcast](https://marketingschool.io/).