# Is It Better to Charge a Monthly Fee or a One\-Time Fee \| Ep\. \#756

**URL:** https://www.singlegrain.com/episodes/marketing-school/is-it-better-to-charge-a-monthly-fee-or-a-one-time-fee-ep-756/  
**Published:** 2018-08-26  
**Author:** Selena Templeton  
**Summary:** In episode \#756, Eric and Neil discuss whether it is better to charge a monthly fee or a one\-time fee\. Tune in to hear which is more lucrative\. TIME\-STAMPED SHOW\.\.\.  

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In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Is It Better to Charge a Monthly Fee or a One-Time Fee_
- \[00:40\] If you have a monthly fee, look at the lifetime value of your customer.
- \[00:45\] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue.
- \[01:05\] People like the concept of a one-time fee.
- \[01:24\] It’s a much more appealing marketing message.
- \[01:33\] You have to be testing!
- \[02:37\] If your average customer only lasts one year, it’s more beneficial to charge up front.
- \[02:56\] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business.
- \[03:25\] If you charge a one-time fee for a lot of stuff, this holds greater appeal.
- \[04:05\] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure.
- \[04:43\] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments.
- \[05:04\] [Price Intelligently](https://www.priceintelligently.com/) is a great resource.
- \[05:18\] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first.
- \[05:40\] That’s all for today!
- \[05:44\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756](https://marketingschool.io/is-it-better-to-charge-a-monthly-fee-or-a-one-time-fee-ep-756/) appeared first on [Marketing School Podcast](https://marketingschool.io/).