# Is It a Good Time to Start a Marketing Agency? \| Ep\. \#257

**URL:** https://www.singlegrain.com/episodes/marketing-school/is-it-a-good-time-to-start-a-marketing-agency-ep-257/  
**Published:** 2017-04-14  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#257, Eric and Neil discuss whether it is a good time to start a marketing agency\. Tune in to learn why starting a marketing agency today IS a\.\.\.  

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In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Is It a Good Time to Start a Marketing Agency?_
- 00:39 – Neil just started an agency
- 01:09 – Neil generates an average of 300-500 leads
- 01:31 – It IS a great time because online marketing is trackable
- 01:58 – Facebook and Google’s market cap is so high
- 02:10 – The real question is: are you good enough to start an agency?
- 02:47 – Eric thought that their competition was going to eat them up
- 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
- 03:14 – You should focus on a certain area at the start
- 03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
- 03:56 – The specialist tends to do their best
- 04:20 – When you’re starting off, you’re going to compete with the big guys 
    - 04:30 – The weakness of the big guys is that they’re not personable
    - 05:03 – Neil’s sample pitch for the big guys
    - 05:27 – Use the company’s weakness against them when pitching against them
- 05:38 – Go out there and establish relationships 
    - 06:06 – Being able to connect with people is going to help you
- 06:18 – Neil talks about partnership with people in the industry
- 06:44 – Neil’s [Advance Marketing Program](http://neilpatel.com/advanced-marketing-program/)
- 06:55 – That’s it for today’s episode!

### 3 Key Points:

1. Online marketing is trackable—making it easier to know if your efforts are working.
2. The real question is: are you good enough to start an agency?
3. Establish relationships with the people in your market and build partnerships.

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