# Is Cheaper Better? \| Ep\. \#737

**URL:** https://www.singlegrain.com/episodes/marketing-school/is-cheaper-better-ep-737/  
**Published:** 2018-08-07  
**Author:** Selena Templeton  
**Summary:** In episode \#737, Eric and Neil discuss whether cheaper is better\. Tune in to hear if you are shooting yourself in the foot by charging less\. TIME\-STAMPED SHOW NOTES: \[00:27\]\.\.\.  

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In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Is Cheaper Better?_
- \[01:00\] Some people say you pay what you get for, but sometimes cheaper is better.
- \[01:30\] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
- \[02:00\] The quality is the same, but the diamonds are made in simulated conditions.
- \[02:28\] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
- \[03:05\] People often question the quality of something if it’s too low of a price.
- \[03:30\] There is no exact science to setting a price point, so do your research and run tests.
- \[04:20\] That’s it for today!
- \[04:24\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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