# How You Can Make Your Content Addictive \| Ep\. \#574

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-you-can-make-your-content-addictive-ep-574/  
**Published:** 2018-02-25  
**Author:** Selena Templeton  
**Summary:** In episode \#574, Eric and Neil explain what makes content addictive\. Tune in to hear specific ways you can create addictive content\.  TIME\-STAMPED SHOW NOTES:  \[00:27\] Today’s Topic: How You\.\.\.  

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In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.

**TIME-STAMPED SHOW NOTES:

- \[00:27\] Today’s Topic: _How You Can Make Your Content Addictive_
- \[00:52\] Eric tends to follow long-form case studies.
- \[01:10\] He likes reports, custom data, and short videos.
- \[01:28\] Eric prefers [Alex Becker’s content](http://alexbecker.org/), because his videos are concise.
- \[01:42\] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
- \[02:06\] Some visual aspect is always helpful.
- \[02:18\] The “[How a Car Engine Works](https://animagraffs.com/how-a-car-engine-works/)” animagraffs is a great example.
- \[03:12\] Brian Dean has a great [SEO blog](https://backlinko.com/blog) and Eric always reads his content, because there is always a unique spin.
- \[03:48\] Bucket brigade: a format where each paragraph is two to three sentences max.
- \[04:15\] Brian Dean attracts a lot of social sharing because of his great posts.
- \[04:35\] Neil finds that people like text and images in one post.
- \[04:56\] He is considering integrating podcast clips into his content.
- \[05:15\] Keep testing your audience to see what they want; it will vary from industry to industry.
- \[05:35\] Use [BuzzSumo](http://buzzsumo.com/) to find popular topics in your industry and to see _when_ it was popular.
- \[06:15\] Design is an important facet of addictive content.
- \[06:58\] That’s it for today!
- \[07:02\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How You Can Make Your Content Addictive | Ep. #574](http://marketingschool.io/how-you-can-make-your-content-addictive-ep-574/) appeared first on [Marketing School Podcast](http://marketingschool.io/).