# How You Can Discover Affordable Marketing Channels That Have Huge Potential \| Ep\. \#578

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-you-can-discover-affordable-marketing-channels-that-have-huge-potential-ep-578/  
**Published:** 2018-03-01  
**Author:** Selena Templeton  
**Summary:** In episode \#578, Eric and Neil talk about more affordable marketing avenues\. Tune in to hear how you can spend less money marketing your business\.  TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How You Can Discover Affordable Marketing Channels That Have Huge Potential_
- \[00:40\] It’s important to figure out who your target audience is and where they “hang out”.
- \[00:58\] [Similar Web](https://www.similarweb.com/) is a great way to see where your audience is. [ Alexa](https://www.alexa.com/?gclid=EAIaIQobChMIgKvEudC62QIVBEsNCh2UmAVYEAAYASAAEgI10vD_BwE) is another great option for this.
- \[01:30\] It’s important to see how people are using things.
- \[01:45\] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
- \[02:00\] Similar Web will also tell you about email lists.
- \[02:38\] Neil likes to hit up websites directly.
- \[03:14\] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
- \[03:54\] Podcasting is underpriced attention.
- \[04:05\] Podcast advertising is affordable based on metrics Eric and Neil have used.
- \[04:24\] What’s old sometimes becomes new again.
- \[04:35\] Direct mail is making a bit of a comeback.
- \[05:11\] Neil pays for email blasts through various bloggers (he pays them to email their lists).
- \[05:45\] You can do outreach to the blogs to work out custom deals.
- \[05:59\] Only pay out Net 30 or Net 60.
- \[06:10\] That’s it for today!
- \[06:13\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578](https://marketingschool.io/how-you-can-discover-affordable-marketing-channels-that-have-huge-potential-ep-578/) appeared first on [Marketing School Podcast](https://marketingschool.io/).