# How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer \| Ep\. \#581

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-you-can-beat-your-competition-when-they-have-more-money-and-have-been-in-business-longer-ep-581/  
**Published:** 2018-03-04  
**Updated:** 2018-03-05  
**Author:** Selena Templeton  
**Summary:** In episode \#581, Eric and Neil explain how you can beat your established, monied competition\. Tune in to hear steps you can take to beat your competitors at their own\.\.\.  

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In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer_
- \[00:36\] Neil gives away stuff for a cheaper price.
- \[00:49\] You can always undercut your competitors by offering the same thing for less.
- \[01:16\] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
- \[01:26\] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
- \[01:44\] He can do what their doing for under $10,000.
- \[02:01\] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
- \[02:16\] Go where the competitors aren’t going.
- \[02:25\] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
- \[03:00\] Dropbox wasn’t the first cloud in the game, but they offered their services for free!
- \[03:10\] Take your existing users and get them to help promote you for a reward.
- \[03:45\] Eric recommends reading _Zero to One_, which will help you figure out other avenues of marketing and competition.
- \[04:05\] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
- \[04:35\] When you’re competing with bigger companies, look at what they are _not_ focusing on.
- \[04:52\] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
- \[05:30\] Neil does this and finds there is less competition abroad and is winning in those markets.
- \[05:43\] That’s all for today!
- \[05:48\] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The post [How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581](https://marketingschool.io/how-you-can-beat-your-competition-when-they-have-more-money-and-have-been-in-business-longer-ep-581/) appeared first on [Marketing School Podcast](https://marketingschool.io/).