# How You Are Doing Inbound Marketing All Wrong \| Ep\. \#568

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-you-are-doing-inbound-marketing-all-wrong-ep-568/  
**Published:** 2018-02-19  
**Author:** Selena Templeton  
**Summary:** In episode \#568, Eric and Neil talk about the difficulty of inbound marketing\. Tune in to hear why inbound marketing isn’t an exact science and how you can use it\.\.\.  

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In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _How You Are Doing Inbound Marketing All Wrong_
- \[00:34\] Eric recently lost a deal to a content marketing agency.
- \[00:47\] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.
- \[01:04\] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.
- \[01:44\] Inbound marketing is not an exact science.
- \[02:00\] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?
- \[02:33\] In the long run you can make it more predictable.
- \[03:00\] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.
- \[03:35\] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.
- \[03:48\] [ClickFunnels](https://www.clickfunnels.com/) is doing something like $5-6 million a month because of his tight inbound marketing strategy.
- \[04:25\] When thinking about inbound marketing, you have to look at it as, _are you willing to make an investment to potentially build up goodwill for a brand?_
- \[04:33\] Eric spends $25,000/month on inbound marketing.
- \[04:40\] Some of that money includes salaries for content marketers.
- \[05:10\] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.
- \[05:58\] [Single Grain](https://www.singlegrain.com/) was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.
- \[07:00\] If you create junky content, you’re not going to get ROI, you’ll only lose money.
- \[07:58\] Think of inbound marketing as karma points and don’t focus too hard on ROI.
- \[08:08\] That’s all for today!
- \[08:10\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [How You Are Doing Inbound Marketing All Wrong | Ep. #568](http://marketingschool.io/how-you-are-doing-inbound-marketing-all-wrong-ep-568/) appeared first on [Marketing School Podcast](http://marketingschool.io/).