# How to Use YouTube to Generate More Revenue \| Ep\. \#43

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-use-youtube-to-generate-more-revenue-ep-43/  
**Published:** 2016-09-12  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#43 Neil and Eric hammer out the realities surrounding YouTube advertising\. Want the two\-word summary?—it’s awesome\! YouTube advertising is one of the easiest ways to revolutionize your business,\.\.\.  

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In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.

### Time Stamped Show Notes: 

- 00:30 – Does YouTube advertising REALLY work for your business? 
    - 00:38 – It’s a hidden GEM!
- 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
- 01:45 – Going all-in with YouTube advertising saved a company
- 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
- 02:52 – Check out Tai Lopez
- 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
- 04:05 – Bid on pre-roll and search ads 
    - 04:40 – Leads coming in at less than $1 a pop
- 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
- 05:39 – Other people being lazy is your opportunity
- 06:41 – The key to getting an add that works really well is answering objections
- 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
- 08:30 – Get in on YouTube ads while the costs are low

### 3 Key Points:

1. YouTube advertising is cheap right now but it won’t be forever.
2. Someone else’s laziness is your competitive advantage.
3. When your ad doesn’t resonate, retarget, retarget, retarget!

### Resources Mentioned:

- [Tai Lopez](https://www.youtube.com/user/tailopezofficial) – A guy who did YouTube advertising RIGHT

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