# How to Stay Consistent With Your Content Marketing \| Ep\. \#421

**URL:** https://www.singlegrain.com/episodes/marketing-school/how-to-stay-consistent-with-your-content-marketing-ep-421/  
**Published:** 2017-09-25  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#421, Eric and Neil discuss how to stay consistent with your content marketing\. Tune in to learn the importance of following a routine, creating a content calendar and\.\.\.  

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In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _How to Stay Consistent With Your Content Marketing_
- 00:34 – Have a routine in place that you will follow
    - 00:47 – Eric has his routine on his calendar
- 01:08 – Create a content calendar
    - 01:24 – This works the best for Neil
- 01:34 – Neil uses Excel while Eric uses [Smartsheet](https://www.smartsheet.com), which is almost the same tool
    - 01:42 – Whatever you use, make sure to stick with it
- 01:57 – Content repurposing helps with consistency
- 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
- 02:46 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool
    - 02:55 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 03:00 – That’s it for today’s episode!

### 3 Key Points:

1. Create and follow a routine for your content marketing.
2. A content calendar will help you stay focused on the tasks at hand.
3. A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.

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